phone +91 80 26 488 288    mobile+91 9066 989 363

Life Insurance

Life insurance is a contract between a policy holder (insured) and an insurance company (insurer), where the insurer promises to pay a designated beneficiary a sum of money in exchange for a premium, upon the death of the insured person.



Life insurance in India made its debut well over 100 years ago. In our country, which is one of the most populated in the world, the prominence of insurance is not as widely understood, as it ought to be.

Life insurance is a contract that pledges payment of an amount to the person assured (or his nominee) on the happening of the event insured against.

The contract is valid for payment of the insured amount during:

  • The date of maturity, or
  • Specified dates at periodic intervals, or
  • Unfortunate death, if it occurs earlier.

Among other things, the contract also provides for the payment of premium periodically to the insurance company by the policyholder. Life insurance is universally acknowledged to be an institution, which eliminates 'risk', substituting certainty for uncertainty and comes to the timely aid of the family in the unfortunate event of death of the breadwinner. By and large, life insurance is civilization's partial solution to the problems caused by death. Life insurance, in short, is concerned with two hazards that stand across the life-path of every person:

  • That of dying prematurely leaves a dependent family to fend for itself.
  • That of living till old age without visible means of support.


Term Insurance Plan

Being the sole earner of your family is a big responsibility. Now consider an unfortunate event, if something were to happen to you. Who will provide safety and security to your family in your absence? It is important to ensure your loved one's financial security to meet the uncertainties and make your family feel fully protected. One of the best ways to do this is through Term Insurance plans, the purest form of life insurance

We all want to ensure that our loved ones are never short in terms of financial resources to live the life of their dreams. We all want & need to make sure that come what may, the standard of living of our loved ones is never compromised. We also want to ensure that the burden of our debts & loans does not become a burden for them & their happiness.

For all of the above to happen, we need to ensure that the income for our family is protected. And the best way to do that is through a pure Term Insurance plan. It is the solution that provides this required financial protection to your family. So, you do not have to think twice to live your dreams as the Term Insurance now come with guaranteed resources for the future, protecting you from uncertainties of life.

Term insurance is the least expensive way to purchase a substantial death benefit on a coverage amount over a specific period of time. If the life insured dies during the term, the death benefit will be paid to the beneficiary. This is purely a risk protection.


Endowment Insurance Plan

Time never stands still and neither do our financial needs. As we move through various stages of life, our requirements and those of our families change consistently. There are times when we can save enough and then there are times that we need these savings to provide an income that may be required as a standalone income or as a supplement to other incomes. The better we are able to understand these needs, the better we can anticipate and plan for the same.

Let's take an example of an individual in his middle age, with retirement imminent in around 12 to 15 years. He may wish to leverage his balance earning years to save into a plan which will then yield regular annual income to provide for or supplement his retirement income. Similarly, for a recently married young man, it may be important to save now and plan for a regular income that will support his child's education at desired age. A large percentage of our population would also like to ensure that this planned income they are saving for today, is totally guaranteed irrespective of any fluctuations in the financial environment.

An endowment policy is a life insurance contract designed to pay a lump sum after a specific term (on its 'maturity') or on death. Typical maturities are ten, fifteen, twenty or twenty five years up to a certain age limit. Endowments can be cashed in early (or surrendered) and the holder then receives the surrender value which is determined by the insurance company depending on how long the policy has been running and how much has been paid into it.

There is an amount guaranteed to be paid out called the sum assured and this can be increased on the basis of investment performance through the addition of periodic bonuses. Regular bonuses (sometimes referred to as reversionary bonuses) are guaranteed at maturity and a further non-guarantee bonus may be paid at the end of the policy term known as a terminal bonus.


Money Back Insurance Plan

Unlike ordinary endowment insurance plans where the survival benefits are payable only at the end of the endowment period, this scheme provides for periodic payments of partial survival benefits as follows during the term of the policy, of course so long as the policy holder is alive.

In the case of a 20-year Money-Back Policy, 20% of the sum assured becomes payable each after 5, 10, 15 years, and the balance of 40% plus the accrued bonus become payable at the 20th year. For a Money-Back Policy of 25 years, 15% of the sum assured becomes payable each after 5, 10, 15 and 20 years, and the balance 40% plus the accrued bonus become payable at the 25th year.

The money-back policy in India is a popular insurance policy. An important feature of this type of policies is that it provides life coverage during the term of the policy and the maturity benefits are paid in installments by way of survival benefits in every 5 years. The plan is available with 20 years and 25 years term. In the event of death within the policy term, the death claim is made up of full sum assured without deducting any of the survival benefit amounts already paid. The bonus is also calculated on the full sum assured. The premium paid is tax deductible under section 80C of Income Tax Act 1961.


Whole Life Insurance Plan

Whole life insurance is a life insurance policy that remains in force for the insured's whole life and requires (in most cases) premiums to be paid every year into the policy. A life insurance contract with level premiums that has both an insurance and an investment component. The insurance component pays a stated amount upon death of the insured. The investment component accumulates a cash value that the policyholder can withdraw or borrow against.

A form of permanent life insurance, whole life insurance features guaranteed premiums, death benefits, and cash value. Whole life insurance policies also give you the potential to receive dividends (not guaranteed), which can increase the value of the policy when the insured is living or provide an increased death benefit for your beneficiaries.

You may want to purchase a whole life insurance policy if you want:

  • Protection for life
  • Payments that stay the same each year
  • To be able to put additional money into the policy on a tax-favored basis
  • Cash value you can use while you are living


Children Insurance Plan

We all dream about fulfilling our child's every need. With expenses rising by the day, however, we're also worried about how to ensure it. Today, your role in your child's life extends from being a provider to a nurturer, a mentor and a friend. You are a part of your child's dreams and rising aspirations - the one responsible to ensure that your child gets what they aspire for. This decision requires you to plan and be prepared for tomorrow.

The rising cost of education is troubling Indian parents. Most of the parents in India have expressed their biggest worry. This was followed by lack of knowledge, not saving enough and starting too late. It's a terrifying thought for any parent-leaving his family without adequate means to lead a comfortable life. The only way to get over this worry is to take a sizeable life insurance cover. A child insurance plan offers a lump-sum payment on the death of the policyholder, but the policy does not end. All future premiums are waived and the insurance company continues investing this money on behalf of the policyholder. The child gets the money at specified intervals as planned under the policy. In this way, the parent ensures that his child's needs are taken care of even if he is not around.

Children insurance plans takes care of the ever changing requirements of your child, be it the rising education cost, financial planning for his / her extracurricular developments or marriage. Children insurance plans help future-proof your child's tomorrow. They assure you that there will be no surprise roadblocks down the road. So that you can make your child's dreams a reality.


Unit Linked Insurance Plan

A Unit Linked Insurance Plan (ULIP) is a product offered by insurance companies that unlike a pure insurance policy gives investors the benefits of both insurance and investment under a single integrated plan.

Working Principle

A Unit Link Insurance Plan is basically a combination of insurance as well as investment. A part of the premium paid is utilized to provide insurance cover to the policy holder while the remaining portion is invested in various equity and debt schemes. The money collected by the insurance provider is utilized to form a pool of fund that is used to invest in various markets instruments (debt and equity) in varying proportions just the way it is done for mutual funds. Policy holders have the option of selecting the type of funds (debt or equity) or a mix of both based on their investment need and appetite. Just the way it is for mutual funds, ULIP policy holders are also allotted units and each unit has a net asset value (NAV) that is declared on a daily basis. The NAV is the value based on which the net rate of returns on ULIPs are determined. The NAV varies from one ULIP to another based on market conditions and the fund's performance.


ULIP policy holders can make use of features such as top-up facilities, switching between various funds during the tenure of the policy, reduce or increase the level of protection, options to surrender, additional riders to enhance coverage and returns as well as tax benefits.


There are a variety of ULIP plans to choose from based on the investment objectives of the investor, their risk appetite as well as the investment horizon. Some ULIPs play it safe by allocating a larger portion of the invested capital in debt instruments while others purely invest in equity. Again, all this is totally based on the type of ULIP chosen for investment and the investor preference and risk appetite.


Our Life Insurance Partners

caption caption caption caption caption caption caption caption caption caption caption